The sales team at H T Brigham is in buoyant mood. A major customer from the US has just placed several long-term brand new project orders, for both tooling and component manufacture. The contract, which is worth in excess of £400,000 a year, commences production in the first quarter of 2011. These orders can be added to an extensive list of foreign accounts, with overseas work now accounting for over 65% of the company’s order book.
The impressive new contract win is for the manufacture of a component into a trans-continental automotive assembly corporation which supplies directly into the likes of Chrysler, Honda, Ford and GM.
The reality of this contract win may be just coming to fruition, but in fact the actions affecting whether it would be won or lost, were made during the unlikeliest of times in UK manufacturing.
The economic downturn suddenly presented traditional manufacturers like H T Brigham with hugely challenging situations, but for those who were able to weather the storm, it also presented a stark opportunity to take stock and perhaps even re-focus. H T Brigham realised that relations with existing customers were key and an ability to maintain and strengthen these relations would be more critical than ever.
It was during this period that H T Brigham received a significant enquiry from a longstanding customer in the USA. Helped by the parity between the pound and the dollar, H T Brigham entered into intensive design consultations with its client regarding some brand new projects which were tentatively in the pipeline. Technical Sales Manager, Andrew Essom said, ‘Some people may have considered it to be a bold move to invest time and resources into a project such as this during such uncertainty, but we were keen to embrace the opportunity even though, if successful, its rewards would not be enjoyed until several years later.’
This was an intense period of design collaboration, prototype development and trial product testing in order to achieve the best result for the best possible cost. H T Brigham’s project engineers are highly proficient in working this way with customers from the product concept stage, right through to final component production and will always try and improve product design and functionality where possible in order give their customers the competitive edge.
Managing Director, Barry Smith said, ‘By recognising the opportunity, understanding our strengths and thinking long-term, we have secured a lucrative contract with an extremely valued customer which has contributed to the securing of our future success.’
H T Brigham recognises the huge importance of maintaining and increasing its international communications in order to continue to attract opportunities like this. To achieve this, sales & marketing communications are tailored to effectively incorporate overseas contacts. Andrew Essom says, ‘Our overseas contacts may be out of sight, but they are not out of mind. It is particularly important to maintain a high profile in the minds of our overseas customers. Obviously, we cannot visit these contacts as regularly as we would like, which is why other lines of communication become so important.’
That said, H T Brigham’s sales team does take every available opportunity to visit their overseas contacts. Regular visits to mainland Europe and the Americas are conducted throughout the year, and in light of the recent multiple order win from the USA, a trip to the States has been scheduled for December to investigate new opportunities with existing contacts and to seek out future prospects.




